In 2022, Capitol Broadcasting Company and Leadership Triangle teamed up to create the Emerging Leaders Program and partnered with the Historically Black College and Universities (HBCU) in Durham, NC, for year one.
I was approached by CBC’s Vice President of Social Responsibility to create the logo for this sponsorship program. Together we created a bold, corporate logotype that coherently merged the visual styling of the two respective brands. For something this public-facing yet personally focused, I explored many directions. After two rounds of revisions and thought-sharing, we had our mark. Bold and structured while remaining approachable and modern.
Visual Design + Technical Illustration + Production Art Direction