Sumitomo Corporation is an international organization with business interests in a wide variety of industries, products, and services. I was recruited to assist the US-based marketing team of one of their numerous industry-specific corporate entities – Sumitomo Electric Lightwave. In collaboration with the Art Director and Marketing team the total work produced included: product sheets, social media display ads, tradeshow booth graphics, and content expansion within SEL’s newly refreshed website.

To make SEL’s branding meaningfully separate while still remaining analogous, clean and geometric styling cues were implemented across all brand touch points.

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